Copywriting
Copywriting
Writing columns, blog posts, and lifestyle copy for PlusPoint, a (now defunct) website for a large chain of shopping malls owned by the Frasers Property group.
Client (Freelance)
Spoon Creative (Digital Marketing Agency based in Singapore)
Year
2016 - 2018
Skills:
Copywriting ∙ Content Production ∙ Content Strategy ∙ Research ∙ Google Technology
Guilty Pleasures & Where to Find Them
PlusPoint (Fraser CentrePoint Malls), May 2017
There’s absolutely no reason required to indulge in good food, or to justify your cravings for guilty pleasures. From finger food to a main course, here are the crowd favourites.
Hidden Treasures at China Square Central
PlusPoint (Fraser CentrePoint Malls), April 2017
The most compelling and exciting features of this city are often in the little hidden gems – just waiting to be found and explored. Sometimes, the best discoveries happen when you look in places that you didn’t think to look! Tucked away in the heart of the CBD, China Square Central holds a wide array of fantastic finds, especially for hobbyists! Discover the secret wares of culture and lifestyle, and duck into cafés for exquisite dining experiences.
Make Your Own Urban Herb Garden
PlusPoint (Fraser CentrePoint Malls), March 2017
Gardens bring a lot of lush greenery to homes and neighborhoods, but in Singapore’s busy urban landscape where space is a premium, personal gardens can be hard to come by. However, there’s something about having a plant in the house that brings a sense of serenity and peace, and makes your space feel brighter and homier.
10 Tips for Luscious, Healthy Hair
PlusPoint (Fraser CentrePoint Malls), February 2017
Keeping up with the trends can be taxing on our hair. Frequent dyeing, bleaching, and hair treatments such as perming and re-bonding introduces a lot of chemicals into your hair. Here are some healthy hair tips to revitalise your hair and put some of that glow back into your lovely locks:
15-Minute HIIT Workout You Should Do Daily
PlusPoint (Fraser CentrePoint Malls), January 2017
Don’t have the time to hit the gym daily or to go for a run? Check out this beginner-friendly, 15-minute HIIT routine that you can do at the park or even in the comfort of your home. We’re sure it’ll keep you feeling fresh throughout the day!