Social Media
Social Media Posts
Content production for Star Vista, a mall in Singapore.
Researching retailers and tenants of the mall, and writing copy angles, prompts, and shoot directions for Reels, to create briefs for posts on their Instagram account.
Client (Freelance)
Spoon Creative (Digital Marketing Agency, Singapore) for Star Vista Mall (Singapore)
Year
July 2024 — Present
Skills:
Social Media Content Planning ∙ Content Calendar ∙ Research∙ Copywriting
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![Thanksgiving food at Star Vista Mall]()
Thanksgiving - November 2024
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![World Pasta Day at Star Vista]()
World Pasta Day - October 2024
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![Coffee retailers at Star Vista Mall, October 2024]()
International Coffee Day - October 2024
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![Children's Day activities at Star Vista Mall]()
Children's Day - September 2024
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![Burger Roundup: An Instagram post showcasing burger joints at Star Vista mall.]()
Burger Roundup - September 2024
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![World Coconut Day: An Instagram post showcasing coconut flavoured treats at Star Vista Mall.]()
World Coconut Day - September 2024
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![Freshly Baked Bread: An Instagram post featuring quality breads and sandwiches at Star Vista Mall.]()
Freshly Baked Bread - August 2024
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![Cat Cafe: An Instagram Reel showcasing TCE, a cat cafe at Star Vista Mall, as well as their furry inhabitants.]()
Life as a TCE Cat - August 2024
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![Self Care Essentials: An Instagram post featuring things you could do at Star Vista mall when you're stressed.]()
Self Care Essentials - August 2024
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![Japanese Food: An Instagram post featuring the best Japanese Cuisine at Star Vista mall.]()
Japanese Food - July 2024
Content production for the Asian Bioethics Review’s blog and website, when I was the Assistant Editor for the journal.
Writing the blog posts for the journal also meant making banners, posters, and other eye-catching graphics to help with user engagement. These banners and posters also became printed promotional material used for events (conferences, summits, seminars, and workshops).
Blog Posts
Client (Full-Time)
The Asian Bioethics Review, Centre for Biomedical Ethics, National University of Singapore.
Year
2016 — 2018
Skills:
Content Planning ∙ Content Calendar ∙ Academic Research ∙ Editing & Proofreading ∙ Graphic Design ∙ Print Media
