Social Media
Social Media Posts
Content production for Social Media posting plans (researching retailers from Star Vista, a mall in Singapore for their Instagram account, writing copy angles and prompts, shoot direction for Reels, and creating briefs).
Client (Freelance)
Spoon Creative (Digital Marketing Agency, Singapore) for Star Vista Mall (Singapore)
Year
July 2024 — Present
Skills:
Content Planning ∙ Content Calendar ∙ Research∙ Copywriting
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![Burger Roundup: An Instagram post showcasing burger joints at Star Vista mall.]()
Burger Roundup - September 2024
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![World Coconut Day: An Instagram post showcasing coconut flavoured treats at Star Vista Mall.]()
World Coconut Day - September 2024
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![Freshly Baked Bread: An Instagram post featuring quality breads and sandwiches at Star Vista Mall.]()
Freshly Baked Bread - August 2024
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![Cat Cafe: An Instagram Reel showcasing TCE, a cat cafe at Star Vista Mall, as well as their furry inhabitants.]()
Life as a TCE Cat - August 2024
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![Self Care Essentials: An Instagram post featuring things you could do at Star Vista mall when you're stressed.]()
Self Care Essentials - August 2024
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![Japanese Food: An Instagram post featuring the best Japanese Cuisine at Star Vista mall.]()
Japanese Food - July 2024
Blog Posts
Content production for the Asian Bioethics Review’s blog and website, when I was the Assistant Editor for the journal.
Writing the blog posts for the journal also meant making banners, posters, and other eye-catching graphics to help with user engagement. These banners and posters also became printed promotional material used for events (conferences, summits, seminars, and workshops).
Client (The Asian Bioethics Review)
Centre for Biomedical Ethics, National University of Singapore.
Year
2016 — 2018
Skills:
Content Planning ∙ Content Calendar ∙ Academic Research ∙ Editing & Proofreading ∙ Graphic Design ∙ Print Media ∙ SEO (WordPress)
